SuperBrand to SuperFan

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Here’s something a bit different!

Henley Business School, as part of their MBA for the Music and Creative Industries, are holding a unique networking event on October 7.

It is an all day event with many prestigous speakers including people from CAA, Universal, Splendid Communications and Influence Digital. The day will focus on music brand partnerships and brainstorming for future business.

Called ‘SuperBrand to SuperFan’, the day aims to use the create effective brand engagement using the power of celebrity talent. They will explore the rise of the SuperFan, while looking into the growth and mobilisation of artists as “brands”, as an increasingly essential route to success.

Interested? For tickets and further information, visit the Henley Website.

About the author

There’s a lot of music out there - good music. At Essentially Pop our remit is that we cover music that deserves to be heard, with a particular focus on independent artists. That doesn't mean we won't cover your old favourites - rather we hope to give you some new favourites as well.

We no longer accept unpaid PR agency work. We believe the creative arts have value, and this includes writing. As always, we will write about artists who contact us - or who we contact - for free - but we can no longer work free of charge for PR agencies. We work hard, we put in a lot of hours writing, and we ask that you respect that. Contact us for our very reasonable rates.

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